We’ve developed over 30 hours of B2C & B2B Digital Marketing training curriculum that is taught at one of the nation's top universities. We can customize our training material to meet any budget or time window you have.
Demystifying Digital Marketing Strategy
Basic components of a Digital Marketing Strategy
Strategy is being a generalist, and having an general understanding will make you most comfortable in more digital marketing conversations.
What is a Dynamic website?
Two most important Analytics: Bounce and Conversion
UX & Conversions
Digital Paid Media
Balancing both stories: Brand vs Customer
Start with Why
Strategy with Empathy
Customer Journey exercise.
Metrics vs Analytics
Website Metrics vs Digital Marketing Metrics
Holon = Whole and Parts – website metrics is a part of a larger digital marketing metric framework
Acquisition, Behavior, Outcome
Digital Project Management
Execution is the only strategy your customers ever see.
Digital changing everything chess video
Team of Teams (Holon)
Football vs Basketball
New type of organizations (The Connect Company
Critique of student presentations – what they are missing
Soft Skills vs Hard Skills
The Work of the Future
Good bye, and Good Luck
Deconstructist is critical of any part it seperates, indirectly, when they appreciate and celebrate.
Social Media Customer Service & War rooms, when done right, is best example of agile marketing in practice.