We’ve developed over 30 hours of B2C & B2B Digital Marketing training curriculum that is taught at one of the nation's top universities. We can customize our training material to meet any budget or time window you have.

Lecture One

 

Demystifying Digital Marketing Strategy

Basic components of a Digital Marketing Strategy

  • PB-Gost

  • SC-PB Gost

Strategy is being a generalist, and having an general understanding will make you most comfortable in more digital marketing conversations.

 

Lecture Two

 

Tactics

Owned

Website

What is a Dynamic website?

UX

Two most important Analytics: Bounce and Conversion

 

Mobile

Email

Analytics

UX & Conversions

Best pratices

Search

Paid

 

Lecture Three

 

Search

Organic

Digital Paid Media

 

Fill

 

Content

 

Content strategy

Storytelling

Balancing both stories: Brand vs Customer

Brand Story

Start with Why

Message Architecture

Customer Story

Personals

Research

Strategy with Empathy

Marketing Funnel

Customer Journey

Customer Journey exercise.

 

Lecture Four

Analytics

Conversion

Metrics vs Analytics

  • Website Metrics vs Digital Marketing Metrics

  • Holon = Whole and Parts – website metrics is a part of a larger digital marketing metric framework

Acquisition, Behavior, Outcome

 

Digital Project Management

Execution is the only strategy your customers ever see.

 

Multi-disciplined teams

Digital changing everything chess video

Team of Teams (Holon)

Football vs Basketball

Team

New type of organizations (The Connect Company

 

 

Lecture Five

Review Course

Presentation Skills

Final Presentation

 

Lecture Six

Student presentations

 

Lecture seven

Critique of student presentations – what they are missing

Key lesson

Refresh

New organizations

Digital Transformation

Soft Skills vs Hard Skills

The Work of the Future

Good bye, and Good Luck

 

 

 

 

 

Deconstructist  is critical of any part it seperates, indirectly, when they appreciate and celebrate.

 

Social Media Customer Service & War rooms, when done right, is best example of agile marketing in practice.